Over the weekend, we took my two daughters to see LAIKAs new feature Paranorman. My wife, a sculptor, and I have always enjoyed traditional stop motion animation and this film was no let down. This morning, I came across this article, which describes how the animators at LAIKA used 3D printers to build the many faces of the characters.
Well, my first week at WCG has is almost over and i have to say, its been pretty exciting. I thought that i would probably be spening this week poring over documents on how to upload timesheets, but instead jumped right on on social engagement strategies for a Pharma brand. Really exciting stuff. It was a little daunting at first, but I quickly realized that consumer engagement is consumer engagement, and often, Its good to bring fresh perspectives into the mix. In my case, my experience in CPG marketing led to some pretty interesting conversations with the client. Great stuff. I can only hope that it gets more exciting as the weeks and months pass. We have also made progress on plans to open an Atlanta office. something that I’ve been =really looking forward to. Well, lets see how it goes.
A friend of mine forwarded this article recently from Fast Company, and I thought that it merited reposting. Its a great look at the hows and whys of engaging in social media.
PS. The infographics are great as well
Spent the week thinking and talking a lot about how to reach people with a message. It’s intresting to hear how many people don’t consider business people as consumers when it comes
to advertising. If anything, those folks are the “superusers” out there, granted we need to understand how to approach them, but we should always consider that people in the business world are just that- people- and they have the same reactions to advertising and trend towards the same channels as regular folk.
I can’t help wondering about people calling me up and asking me if I can develop a mobile strategy for them independent of their marketing strategy, like it’s something that sits in a beaker devoid of any physical contact with the outside world – Like a virtual John Travolta’s Boy in the Digital Bubble not interacting with other forms of marketing. Until one day when it’s least expected, he falls for the sexy DM campaign that lives across the street. Why can’t all pieces of marketing live together in peace…dammit, why
Man, I had just finished typing my thoughts about Googles Nexus One phone last week, when they had the nerve to go ahead and get FCC approval for the phone. And, they’ve even said that now, the phone might even be released by January5th, 2010. People have been saying that the main reason for the new phone was Googles way of controlling updates to the OS, but that might change now that the Search giant has partnered with T-Mobile to package the phone.
Google NexxusOne just got FCC approval. Looks like I might have something to add to my birthday wish list.
Really enjoying trendistic. nice tool for researching tweets